Empowering Young Adults with IBD Through the Personalised Inbox at LNWH

Living with Inflammatory Bowel Disease (IBD) requires ongoing communication and care. So, staying connected with a healthcare team is crucial—but traditional communication methods don’t always fit patients’ lifestyles. At London North West University Healthcare NHS Trust (LNWH), Luscii’s Personalised Inbox has transformed patient engagement, helping young adults with IBD take a more active role in their care.

The challenge: A communication gap in IBD care

For young adults living with Inflammatory Bowel Disease (IBD), staying connected with their healthcare team is crucial for managing their condition effectively. However, traditional communication methods—such as emails and phone calls—often fail to engage this age group. Messages go unread, phone calls are ignored, and in many cases, communication is filtered through parents, leaving young patients less involved in their own care.

At London North West University Healthcare NHS Trust (LNWH), clinicians recognised this challenge. They needed a way to reach young patients directly, in a format that felt natural and accessible—one that encouraged engagement, independence, and better self-management.

The solution: Luscii's Personalised Inbox

To bridge this communication gap, LNWH introduced Luscii’s Personalised Inbox, a secure two-way messaging system that allows direct, real-time communication between young patients and their clinical team.

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📩 Familiar and intuitive: The inbox looks and feels like popular messaging apps, making adoption effortless.

📩 Better responsiveness: Young adults are far more likely to reply to messages in the app than to emails or phone calls.

📩 Encouraging independence: Instead of relying on parents, patients now communicate directly with clinicians, building confidence in managing their own care.

By meeting young patients where they are, on their phones and through an easy-to-use app, LNWH has transformed the way they support and empower young people with IBD.


The result: More engaged, independent patients

The impact has been clear: young adults using Luscii’s messaging feature are more engaged, proactive, and confident in managing their condition.

💡 Clinicians report that missed messages and delayed responses have significantly decreased.

💡 Patients feel more in control of their health, no longer relying on their parents to communicate on their behalf.

💡 The clinical team benefits from smoother workflows and reduced administrative burden, as digital messaging replaces time-consuming phone calls.

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"Using the app to stay in touch with young adults with IBD has been a game changer. It fits into their lives so much better than traditional methods, and they love the independence it gives them.”

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